Saturday, September 5, 2020

Milk, Egg, Honey & Strawberry in a New AICE Flavor!

I first encountered AICE in Bali, October last year. There's a “Warung” outside our rented villa that sells freshly cooked Mie Goreng and they have a chest freezer full of AICE ice cream products. I actually thought that this ice cream brand was originally from Indonesia since their banners were prominently displayed throughout the island.  But during their online event held recently, I learned that AICE actually originated from Singapore and Indonesia was their first ever market. 

I fell in love with AICE after I tasted their ice cream in Indonesia! AICE was also priced competitively. I would always buy these ice cream especially the Chocolate variant whenever I had the chance. During the exclusive online event they launched its newest flavor: Milk & Eggs with select food, lifestyle bloggers and influencers. This special flavor with milk, eggs and honey was especially developed at the height of the Covid-19-pandemic to boost the body’s immune system.

What can I say about their newest offering? I love it! The crunchy first bite on the chocolate coating feels heavenly and the merry mix of milk, egg, honey and bits of strawberry will surprise you!

Ice cream lovers can get the new variant in a special pack of 5 with free face mask for only P100 or P20 per piece from AICE accredited resellers and sari-sari stores.

Speaking before a group of influencers, invited guest speaker Ms. Joan Sumpio, a popular Registered Nutritionist and Dietician (RND), explained how milk is an important source of calcium. “Calcium contributes to energy metabolism, builds and support bone development, and is necessary in regular muscle function. Eggs, on the other hand, are a great source of Cobalamin, Vitamin A and D, which are essential vitamins to boost the body’s immunity against diseases”, according to Ms. Sumpio.

According to Ms. Lucille Chan, AICE PH Marketing Manager, more than the exclusive launch, they have actively distributed thousands of free Milk & Eggs packs to different barangays including front-liners who the company considers as modern-day heroes of the pandemic.

A surprise of the event came when AICE PH unveiled its first batch of celebrity influencers, namely: Kapamilya stars Sharlene San Pedro and Andrea “Blythe” Brillantes, and volleyball icon Mika Reyes. The influencers expressed their thanks and appreciation for being invited and chosen to become part of AICE’s family of pioneer influencers.

The event concluded with model and event host, Ms. Anne Quiogue, greeting everyone “Have an AICE day!” Aside from Milk & Eggs, the brand has other mouth-watering flavors such as Chocolate Crispy, Water Melon, Choco Mochi, Sweet Corn, Strawberry Crispy, Mango Slush, and Coffee Crispy, with retail price ranging from P10 to P26.

AICE ice cream started in Singapore with Indonesia as its first market. In 2018, AICE has formally entered the Philippine market and has given thousands in job opportunities. It has also helped more than 100,000 low-income families to augment their income by being distributors and resellers.



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