Saturday, September 2, 2017

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Baste Duterte Chosen as the First Endorser of Tapa King

Established in 1987, the first Tapa King was born along Gallardo Street in Makati. The idea was to give customers a rice meal alternative to hamburgers, hotdogs and pizza – the real Pinoy comfort food that is filling and reminds you of your favorite home-cooked meals. From the humble aim of providing a home-style food option in the clutter of fast food restaurants, Tapa King is now one of the top Pinoy favorites. With quality products and excellent service, the brand expands its reach as it continues to open branches not just locally, but all over the world.

"We're celebrating our 30th anniversary by introducing someone who completely embodies the way we serve food," said Tapa King President and CEO Beatrice Magallanes in an interview. "Baste has authentic Filipino grit, the kind who eats without pretenses. What you see is what you get with him. Which is essentially how we are."

Real Taste of Home

In today's overly-staged, filter, curated world, Tapa King stands out by being of the of the few remaining places where people can eat as if they they were home.

"Pagdating sa pagkain. I'm the type who enjoys what I want, kahit sa'n pa man yan. Wala nang arte-arte. The best for me 'pag relax lang when it makes me feel at home. 'Yun ang gusto ko sa Tapa King - yung parang may lutong bahay kang mauuwian," Baste Duterte explains.

Tapa King has now grown into a well-known provider of pure meal goodness with over 100 branches branches from Luzon to Mindanao with three branches in Dubai and one in Singapore. They are looking forward to the next 100 more.

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