Wednesday, September 15, 2010

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Electrolux Wok-a-Holic Kitchen Masters Cook-Off at Waltermart

ABS-CBN's Winnie Cordero hosted the event
Three teams of Wok-a-Holics face-off for the title of Wok Grand Champion at the final round of the Electrolux “Wok-a-Holic Kitchen Masters” cooking competition at Waltermart North Edsa.

After several rounds of grueling wok cooking, only the best and most passionate Wok-a-Holic pairs remain to advance to the finals, where their wok skills were put to the test as they showed off their own Fusion recipes for three dishes - one Rice dish, one using Noodles and the last featuring Meat or Seafood, using Electrolux cookers that were especially designed for wok cooking.

Big Brother Team: Edwin and Robert Leceta
Pinay Team:  Anna Maria Damacion and Yuka Nunuora
Mum and Ina Team: Cynthia and Monina Sto. Domingo
The top three teams competing at the finals are: the Big Brother team composed of Edwin and Robert Leceta, who wowed the judges with their Piña Orange Beef Steak and Ginger Beef dishes at the semis; the Mum and Ina duo, composed of Cynthia and Monina Sto. Domingo, who delighted the judges with their Meatball with Caldereta Sauce and Sweet & Sour Sauce Prawn during the first two rounds, and Pinay Team members Anna Maria Damacion and Yuka Nunuora, whose delicious Pinoy Pizza and Congee Balls knocked out the competition in the eliminations..

Renowned celebrity Chef Bruce Lim, host of Asian Food Channel’s Tablescapes: Life on a Plate and owner of the elegant private-dining establishment Chef’s Table, continued to serve as the Chef Consultant, judge and food critic, along with host Winnie Cordero who annotated the exciting wok cooking action. And they certainly had a tough time choosing between these three talented Wok-loving teams!

Aside from the Top 3 prizes there is also an award called "Blogger's Choice" from us, food bloggers. The winner received cash prize & gifts from Electrolux.
 And though only one team walked off with the title of Grand Champion, all three teams are already winners. The team that wins the finals not only gets to take home the title of Wok-a-Holic Kitchen Master but each will receive an Electrolux EKM6645X Gas Range worth P30,000 and P5,000 worth of Meyer Cookware.

Meanwhile, the Runner-up team wins an Electrolux EKM5541X Gas Range worth P20,000 and P1,500 worth of Meyer Cookware while the 2nd Runner-up gets a WCG632W/K Gas Range worth P15,000 and P1,500 worth of Meyer Cookware. And with Electrolux cookers that come with their own wok stand, they can continue to cook their favorite stir-fry and ginisa dishes at home!

For Team Big Brother they prepare the following dishes:

Filipino-Italian Pasta with Cheese Sauce
Tofu & Sausage Fried Rice
Adobo with Buko Shreds & Apple Sauce
From the Team Pinay, they chose to cook these dishes:
Omerice (Omelet-Rice)
Crispy Noodles with Cheese & Tomato
and these are the dishes presented by Team Mum Ina:
Green Noodles in Light Cream Sauce with Shrimp & Garlic
Yellow Herb Rice
Glazed Pork Tender Loin with Fresh & Crispy Vegetables
The Electrolux “Wok-a-Holic Kitchen Masters” competition is part of Electrolux’ Wok-a-Holic campaign, which celebrates the Asian cook who loves to whip up wok dishes.

Done in partnership with SM Appliance Center, Abenson, Anson’s, Meyer and Mommy Academy, “Wok-a-Holic Kitchen Masters” not only allowed homemakers to showcase their wok-cooking skills but allowed the interested audience to learn more delicious wok recipes through cooking demos, courtesy of Meyer, a world leader in cookware.

and the winner is ... TEAM PINAY! (Anna Maria Damacion and Yuka Nunuora) They also won the Blogger's Choice. Each of them bring home Electrolux EKM6645X Gas Range worth P30,000 and P5,000 worth of Meyer Cookware . 
The judges for this cook-off are: Jojo de Guzman (the AVP for Business & Development of WalterMart), Nancy Reyes Lumen (the Editor-in-Chief for Cook Magazine), Malu Estaris (General Manager of Electrolux Philippines Inc.) and Chef Bruce Lim (famous Chef).

“It was knowing how much Filipino cooks loved ginisa dishes and Asian stir-fry that gave us the idea for the Wok-a-Holic Kitchen Masters competition and we’re very happy with the way it turned out,” said Terry Sales, Marketing Manager of Electrolux Philippines.

“We not only gave Wok-a-holics a venue to display their cooking skills and their own homemade wok recipes, it also introduced more people to the wonders of wok cooking and allowed them to get to know Electrolux’ range of Gas and Electric Ranges, Hobs and Hoods that were especially designed with the Asian way of cooking in mind,” he noted.


  1. I hope there's more contest like this to come! The prizes are superb! My whole family will treasure the experience, the lessons and ofcourse the challenge and thrills we went through along the way to the finals.More power to electrolux.. next time i'll choose to buy your products... promise!

  2. With the success of this contest, I'm sure they will repeat this next year ;)


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